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Tips for Effective Mass Recruitment Campaign

admin June 02, 2016

How can you hire a large number of workers while saving the cost and not sacrificing much quality of hire? What to do with training them? Below suggests tips to successfully bulk hire while ensuring these things.

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Case of mass recruitment

Mass recruitment often happens in such industries as construction, manufacturing, hospitality, oil and gas etc when starting new projects. Another case is the need to expand business for fast growing companies.

A large scale recruiting event doesn't necessarily mean sacrificing quality of hire. It's crucial for recruitment team to define exactly the needs and demands of bulk hiring campaign to draw a suitable plan.

Tips for successful mass recruitment campaign

1.    Developing a recruitment plan

Develop a recruitment plan

•    Think about the targets.

•    Consider below factors:
o    Where will you hold the mass recruitment? Will interviews be  by candidate group or conducted individually?
o    Consider recruitment by geography carefully. Where do you want your candidates to come from?
o    When will you hold the mass recruitment?
o    What device, materials are needed to hold the mass recruitment campaign?
o    Who will be in charge of interviewing candidates?
o    Is it necessary to consider the Inbox mail assessment skills? Are psychological tests needed?
o    How about your company’s budget for this recruitment campaign?

•    Then consider:
o    Developing a list of job posts
o    Writing down the job descriptions, and outline the objectives for these positions

•    Think about what type of candidates you’re looking for:
o    Do you want someone with specific experience
o    Are you willing to train the persons without experience?

2.    Utilize technology for your recruitment

Utilize technology for your recruitment

•    Consider using technologies for initial round of screening.
•    Candidates can finish their competency tests online
•    You can interview potential candidates via phone before inviting them to the direct interview.

3.    Use internal recruitment

There are benefits of internal recruitment. It raises employee engagement, ensures fits of roles and employees, fit of corporate culture, turnover management, speed and costs.

4.    Develop a communication process

Develop a communication campaign

You can approach thousands of candidates through good marketing strategies. So develop a procedure that specify how you can approach a large number of candidates, and how to smooth the communication from the beginning to the end of the hiring process. You can consider using these means:

•    Print advertising: Pamphlets distribution through newspapers, poster activities in the crowded areas, business centers, the villages etc.
•    Online advertising: Posting the employment news in the recruitment websites, online job boards, social media like Facebook, Linkedln, Blogs, Email (Mass mailing).
•    Words of mouth: Inform customers, suppliers, current employees, etc. about the job posts. 
•    Candidate referrals: Collecting 2 references from every candidate that attend the interview.
•    Job fairs through district employment exchanges, community associations, etc.
•    Campus recruitments
•    Field recruitment activities through the field recruiters. They will be in charge of finding for potential candidates from the targeting competitors.
•    Advertising through Kiosks: Making Kiosks at crowded and residential areas.
•    Placement agencies: Networking with placement agencies that can offer services at lower price while committing required labor skills.

5.    Plan training for new comers

Look at the basics:

•    How the training takes place?
•    Where will you maintain training?

Importantly, consider your corporate culture: How can you help your new hires penetrate into the organizational cultural features?

Also, consider how you can ensure the quality of the products as usual during the time that the new recruits are being quickly trained?

To wrap up,

Mass recruitment is often implemented in industries like construction, manufacturing, oil and gas, hospitality, etc. when new projects kicks off. Also, it can happen as a response to the need of business expansion for the company’s faster growth. Mass hiring can be stressful and complex; that’s why it’s very important to include a proper plan. Make sure you develop a good marketing strategy. Also, ensure you have training plan and know how to embed the company culture among your new workers. 

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