As an employer, one of the best ways to elevate your employer brand is to create a great candidate experience, whether they're hired or not. Usually in a year, thousands of people apply for a company. How you treat candidates greatly affects how people think about joining your company.
Here are nine stats to help you strategize to create a great candidate experience:
69% of candidates want to learn about the job responsibilities they will take on
For candidates, the main tasks to be performed are more important than salary (52%), company culture (45%) and management superiors (33%). So, get off to a good start from your first contact with a candidate by clearly communicating the duties of the position.
83% of candidates say a negative interview experience can change their mind about the position
The interview is an 'expensive' opportunity to assess whether a candidate is a good fit, and also a 'winner or loser' moment for the company's recruitment brand and your ability. attracting talent. Remember, this is a two-way conversation, and you should do what you can to deliver a great candidate experience.
53% of candidates think the most important interview is the one with their direct manager
The interview with the prospective manager has the biggest influence on how the candidate feels about the company. Train the managers in your company to create a great interview experience, as well as answer the candidate's questions.
49% of candidates think that in an interview, the part that answers the questions they ask is the most important
This is the most chosen answer in the question of what is most important to the candidate in the interview. This answer was chosen more than receiving feedback after the interview (47%), talking with leaders in the company (46%) and experiencing the company culture (41%)
77% of candidates want to hear good news over the phone
If you have good news to announce to candidates, such as they have passed the next round of interviews, they have received a job offer, please notify by phone. Candidates will love it.
65% of candidates want to hear bad news via email
Conversely, if you have bad news to report, most often when a candidate is not hired, notify it via email. Just in case the candidate has spent a lot of time interviewing with you, a phone conversation to announce the results might be more appropriate.
59% of candidates expect to be notified when there is a new update
We asked 20,000 candidates an open-ended question, what annoys you the most about companies' hiring practices. One of the most common responses is that candidates feel employers are not up-to-date when considering candidates for the vacancy.
Candidates expect to hear regular updates from employers, not just when they are notified of a job offer or rejection. Experience shows that employers should contact candidates at least once a week for updates on the hiring process.
94% of candidates want to get feedback on their interview when they get rejected
If the candidate is interviewing and not being offered the job, give them a reason. The key here is to focus on constructive comments, for example the candidate doesn't have all the skills you're looking for, or doesn't research the company thoroughly.
Only 41% of candidates received a comment on the interview after being rejected
With this number, you can see most companies do not give feedback after rejecting candidates. This is your chance to dominate the recruitment market.
If you make meaningful, constructive comments (again, as in item six, you should email them), the candidate will appreciate it. With this survey, we found that candidates are four times more likely to easily consider working for the company in the future if they receive constructive feedback on rejection.
Combine elements
As an employer, there are many things about a company's employer brand that you can't control. But what you have complete control over is how you treat the candidate every day. If you treat them well, they will always remember, thereby creating lasting positive effects on the way people perceive when deciding to work at your company.
Replies to This Discussion