Hire top talent today with TikTok recruiting!

What is TikTok recruiting?

TikTok recruiting is the strategic use of TikTok, a popular social media platform, to attract, engage, and connect with potential talent.

Known for its short and creative video content, the platform offers recruiters a unique avenue to interact with a primarily younger demographic, including Generation Z and millennials.

What should be your target TikTok demographics?

TikTok’s user base skews young, but it’s not just for kids anymore.

Many professionals use it to network, learn, and even hunt for job opportunities.

The platform has a near-even split between male and female users, making it easier for recruiters to build a diverse candidate pool.

The platform is particularly popular in North America, Asia and Western Europe. 

So, if you’re recruiting for roles in these regions or are open to remote candidates from these areas, TikTok could be a gold mine.

How to streamline your outreach on TikTok with targeted job ads?

TikTok’s ad platform offers a range of targeting options, from age and gender to location and interests. This allows you to get your adverts in front of the right people. 

Here are a few tips for crafting effective job ads on TikTok:

Remember, it’s a video-first platform. Creating engaging video ads is a must to stand out and attract prospective hires.

Make sure to use the 9:16 ratio for your video dimensions. If you aren’t too savvy with your skills, you can feel free to outsource the same. Platforms such as Biteable offer video-making services to recruiting agencies and other organizations for their business efforts online.

On the other hand, to widen your viewership, using the Duet feature on Tiktok can allow you to create a video alongside another user’s video, enhancing engagement and reaching a larger audience.

Including a clear call to action, like “Apply now” or “Learn more” in your job ads can guide potential candidates to the next step, whether that’s visiting your website or applying for an open role.

Ad formats offer a uniqueness that can make your job ads stand out. Experiment with different formats to see what works best for your hiring needs.

Monitoring your ad performance and making necessary adjustments is essential. This could involve tweaking your ad copy, changing your targeting options, or experimenting with formats.

Best time to post on TikTok: Leveraging analytics for optimal engagement

Recruiters can use TikTok’s native analytics [follower activity, follower location insights and customizable data range] to determine when and where potential candidates are most active on the platform.

This becomes essential especially for recruiters who are targeting candidates in specific regions. Tailoring posting times to match peak activity hours in those locations ensures that content reaches the desired audience when they are most likely to engage.

Here’s a quick rundown of the best posting times in Eastern Standard Time (EST) to help recruiters target potential candidates across different time zones more effectively.

   – Monday: 6 AM, 10 AM, 10 PM

   – Tuesday: 2 AM, 4 AM, *9 AM

   – Wednesday: 7 AM, 8 AM, 11 PM

   – Thursday: 9 AM, *12 AM, 7 PM

   – Friday: *5 AM, 1 PM, 3 PM

   – Saturday: 11 AM, 7 PM, 8 PM

   – Sunday: 7 AM, 8 AM, 4 PM

Note: The above timetable is taken from Influencer Marketing Hub. Times marked with an asterisk (*) are known for particularly high levels of engagement. These times may vary for different brands, so you need to be wise with your choices!

TikTok resumes: Are they a new-age recruitment tool?

1. What is ‘TikTok resumes’?

TikTok resumes is a feature that enables candidates to apply for jobs using short video clips directly on the app.

It goes beyond the traditional text-based resume format, allowing applicants to showcase their creativity, character, and commitment.

2. What’s in it for recruiters?

This offers recruiters a fresh and creative way to attract and assess talent rather than just sifting through a list of their accomplishments.

They can gain unique insights into an individual’s inventiveness and practical communication skills by evaluating them promptly.

3. The power of #hashtags in TikTok recruiting!

Hashtags are a powerful tool on this networking platform. They’re a way for users to engage with each other, show off their creativity, and have fun.

For recruiters, they’re an opportunity to get noticed by prospective job seekers. So, when posting new job openings on TikTok, don’t forget to use hashtags.

Here are a few tips:

Use industry-specific hashtags to reach professionals in your field.

Example: #TechJobs, #HealthcareCareers, #MarketingProfessionals

Include skill-specific hashtags to attract candidates with the skills you’re looking for.

Example: #PythonDeveloper, #DigitalMarketingExpert, #NursePractitioner

Consider location-specific hashtags to target candidates in a specific area.

Example: #NYCJobs, #HiringInChicago, #JobsInLA