What is Content Marketing?
Content marketing is the strategic creation and distribution of digital content designed to build an ongoing relationship with your customers.
To do that, you have to skip promoting your brand in favor of being a source of truly helpful info.
When done correctly, your content should make people feel understood, supported, and valued. They should feel like they got the knowledge they needed without having to dodge a pushy sales pitch.
Although it might seem counterintuitive, this tactic can drive immense interest in your products and services.
As people see your brand as a trusted advocate, they’re more likely to complete their purchase with you.
The sky is the limit in what content you can create, too.
Blogs, e-books, newsletters, videos, and social media posts all help start the conversations you want to have with your customers.
Your Role as a Content Marketing Producer
As a content marketing producer, you must come up with content ideas, create the content, and then distribute them through all the right channels.
You may also set key performance indicators (KPIs), measure your content performance, and engage with your audience directly.
To start that journey, you must first understand your customers’ needs, likes, and online behavior.
You need to know their pain points, ideal solutions, and where they spend time in the digital space.
Only then can you create the right content and send it their way.
So, it’s smart to start with a buyer persona. Then, brainstorm ideas on what content will resonate with your customers.
Ask yourself:
- What problems are my target audience trying to solve?
- What solutions could possibly help them resolve their challenges?
- Which content format will work best for presenting the solutions?
Beyond that, think about your brand voice and tone to guide your creative process.
Don’t forget to choose the keywords that will get your content in front of your customers when they need it the most.
At this point, you can start creating your content, proofreading your work, and adding the final touches.
Once it’s finished, distribute the content on your website, via email, or on social media platforms.
If you manage your content marketing plan, you may also want to respond to your customer’s social media and blog comments.
How to Create a Winning Content Marketing Plan
Although you can create your content piece by piece without any clear plan, it’s a good idea to have a strategy guiding your efforts.
Building a winning strategy is easy, too, as long as you follow these nine steps to creating a content marketing plan. This includes:
- Researching your audience
- Analysing your competitors
- Researching relevant keywords
- Setting goals
- Exploring different types of content
- Discovering new distribution channels
- Creating a content calendar
- Delegating content
- Drawing up a publication schedule
Your content marketing plan will help you seamlessly move through the creation, optimization, and distribution of all your content.
You can then monitor its performance and adjust your approach until you’re satisfied with the results.
Must-Have Content Marketing Tools
Through every stage of the content production process, you can benefit from having the top tools on your side, such as:
Content Planning
Idea Generation
Keyword Optimization
Word Processing
Proofreading
Distribution
Ready to Start Achieving Your Content Marketing Goals?
Now that you know how to be an effective content marketing producer, it’s time to get started on this journey.
Begin by checking your content maturity to see where to focus your efforts and how to level up your content marketing program.
From there, you can build your perfect content marketing plan. Then, start creating great content one piece at a time.
As you get into the groove of creating content, you’ll undoubtedly build a loyal audience and drive leads your way.
Your efforts can help boost sales with new and existing customers plus give your brand serious staying power.
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