What is a Social Media Persona?
Similar to a buyer persona, a social media persona is a fictional profile you develop for target customers.
Key differences are that the social media persona includes details concerning which social networks they use, their behavior on each of those platforms, and how content consumption influences purchases.
To put it simply, it paints a more detailed picture of the audience you are attempting to reach and sell to on the different social media platforms.
Social media personas will be your guide when it comes to:
- Applying social media strategies.
- Creating high-quality content, including tone of voice, for postings.
- Choosing ways to engage with your targeted audience.
- Presenting yourself consistently in the social media sphere.
Does Your Business Need to Create Social Media Personas?
By now, you know the importance of maintaining a clear understanding of who your targeted audience is and catering your marketing strategy to meet their needs and wants along the buyer’s journey.
You also need to create social media personas to not only target your messaging but to take advantage of what these attention-getting powerhouse platforms have to offer.
The benefits of using social media personas for your business include:
Provides a Better Understanding of Your Audience
No matter how spectacular and useful your product or service is, if you have no audience, you have no business.
A better understanding of your audience, then, is key to how you run your business, from sales to marketing to customer service.
It also helps to create and foster better relationships with clients and customers and this, in turn, directly affects your bottom line.
Social media brings with it unique ways of communicating, from tweets to sharing of articles, photos, and videos. It’s not the same as the faithful blog readers that are already loyal.
So, instead of treating it as a lesser marketing channel, it needs equal attention in your business strategy, and this can be accomplished through social media personas.
Leads to a Better Focused Content Strategy
Once you understand your targeted audience better, you can apply that understanding to your content marketing strategy.
Your social media personas guide your content strategy, allowing you to create content based on more focused goals and actionable steps.
You can use your content to cater to the various segments of your targeted audience, personalizing it for more engagement by customers and potential customers alike.
As a result, you’re removing more of the guesswork and giving yourself a firmer foundation in which to proceed and work towards your overall business objectives.
Helps Develop Your Brand’s Voice and Personality
Establishing your brand’s voice and personality makes you more recognizable to customers and keeps them coming back.
It also keeps your messaging across platforms consistent, which is what you want.
By catering your content to match with your social media personas, you begin to build your brand personality, and this can resonate with consumers, making them believe you are exactly what they are looking for.
You may even end up building brand ambassador to promote your message, service, or product with no extra work on your part.
Increases ROI of Your Social Media Ads
Defining your social media personas allows you to take ad targeting to a whole new level, tailoring it to those who are more likely to become your top customers.
Ads that speak directly to your targeted audience will achieve the highest success and increase ROI for your brand.
Your social media personas provide you with key information to better focus your ad campaigns on each social media platform.
May Lead to New Business Ideas
Along the way of understanding and catering to your ideal buyers, you may find new directions to go in terms of solutions, products, or services to develop and offer in addition to what you already do.
These may be in niche markets, where you are the first to address a need and therefore connect with buyers before the competition even knows what’s happening.
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