What is a good DA score?
Before delving into what constitutes a good DA score, we need to understand what DA actually is. A website's domain authority (DA) is a number ranging from 0 to 100, which is used to predict how well a website is likely to rank. The higher the DA score, the higher the likelihood of your website ranking.
To calculate domain authority, there are numerous factors taken into consideration. However, to give you an idea, high-profile websites like Google, Apple, or Microsoft generally have a substantial DA score, typically ranging from 95 to 100.
Conversely, if your website is recently launched, its DA score may be low, ranging from approximately 10 to 20. Moreover, it is worth noting that enhancing your site's DA is comparatively easier if its score is between 20 and 30, as opposed to the difficulty of improving it if it lies in the range of 70 to 80.
Domain Authority Score
Here is an overview of the significance of each domain authority score:
- Below 30 is poor
- 30 to 40 is below average
- 40 to 50 is average
- 50 to 60 is good
- 60 to 70 is very good
- Above 80 is excellent
An important aspect to consider is that DA can be used to predict your website's performance in search results. This makes it beneficial to compare your website's DA with that of other sites in the SERPs. By doing so, you can identify areas for improvement and develop a plan on how to increase domain authority, which can lead to a higher ranking in search results.
How to Increase Domain Authority Score Effectively
Although it may take some time for your Domain Authority to reflect the effort you've invested, there are several essential techniques that you should try to grow your website's DA. Viindoo will provide a comprehensive guide on how to increase Domain Authority, which can help you achieve a significant improvement in your website's search engine ranking.
Step 1: Generate Compelling High-Quality Content
Before commencing on-page and off-page SEO optimization, it is essential to ensure that your content is valuable and worthy of being linked back to. It is recommended to dedicate your time to producing long-form content since it has a higher chance of attracting natural backlinks.
Furthermore, long-form content has the potential to rank for a greater number of keywords on search engines. Quality content that draws natural backlinks typically has a strong on-page SEO score. As a result, the page is well-optimized for the target keywords and has the domain strength necessary to rank high on Google Search.
Generate Compelling High-Quality Content
As more keywords start to rank on Google, Moz's Machine Learning Algorithm begins to identify them on the Google SERP and starts indexing them. At this stage, minor improvements in your DA score will become visible.
Step 2: Audit Your Links
With Moz Link Research, you can pinpoint the links directing to your website. Afterwards, assess the spam score of each domain that links back to your website. The accumulation of spammy domains is a major reason why website DAs decrease, as these sites can have an adverse impact on your website's DA.
However, if your website has a DA of 90+, the majority (85%) of its links will be of exceptional quality. In such cases, a few highly spammy backlinks will not harm your DA.
Nevertheless, if your website is new and has acquired fewer than 100 backlinks, you should contemplate eliminating the links with an exceedingly high Spam Score since they are more likely to harm your website's DA and SERP rankings.
Step 3: Remove Spammy Backlinks
Before disavowing spammy domains, attempt to contact the individual bloggers and website owners of the sites and request that they remove the links. Since Moz is not affiliated with Google, disavowed links are undetectable. The effects only become apparent when the positions and number of keywords ranking on Google improve.
Disavow spammy backlinks from website to reduce moz spam score
Step 4: Disavow Toxic Backlinks
Compile a list of domains with high spam scores and use the Disavow Tool to ask Google not to consider the backlinks from these domains when ranking your website. It is important to note that the Disavow process is not immediate, as Google needs to crawl and index all the links before disavowing them.
According to Google, this process can take up to six months to complete. For smaller websites with fewer referring domains to disavow, this process will be faster, and visible changes in organic rankings may occur within a few weeks.
Step 5: On-page SEO Audit
To improve your website's Domain Authority, it's crucial to ensure that your website is error-free in addition to building backlinks from high Domain Authority websites. However, there are many on-page SEO issues that can go unnoticed without a proper audit. Tools such as Moz Site Crawl, SEMRush, and Screaming Frog can help you identify these issues.
For smaller websites with fewer pages, Moz On-page Grader is a good option. Addressing these on-page SEO issues is an important step towards increasing your website's Domain Authority.
Step 6: Audit Technical SEO
The distinction between on-page and technical SEO is becoming increasingly blurred, but it remains an essential step in building domain authority. A website with technical issues is unlikely to rank highly on Google SERPs, resulting in fewer natural backlinks and hindered growth in Moz Domain Authority.
Audit Technical SEO
To ensure a technically sound website, the Moz Site Crawl tool is recommended. It analyzes important factors such as redirect errors, Robots.txt errors, slow loading times, canonical errors, and critical 5xx errors that can affect ranking on Google. The tool also provides solutions to fix these errors.
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Step 7: Resolving On-page and Technical SEO Issues
In this step, it's important to make sure all on-page and technical SEO issues have been resolved. After addressing and fixing these issues, perform another audit to confirm that everything is in order. Having a flawless website will make it more attractive for others to link to it.
Step 8: Commence Building Links
The most critical step in building Domain Authority is to start link building activities. Firstly, identify at least 6 long-form content pieces on your website that others will want to link to. Look for low-hanging keywords with high search volume and search for prospective websites to reach out to.
Link Building Strategies
Successful blogger outreach can be achieved by following the steps mentioned, such as crafting well-crafted outreach emails, using relevant long-form content as references, and sending follow-up emails. Other link-building strategies, such as broken link building, link reclamation, and unlinked brand mentions, can also be used to build high-quality backlinks.
It is important to note that a new website may need to send a minimum of 500-800 outreach emails to earn 100 high-quality backlinks.
Step 9: Develop Content for Outreach
To improve your website's Domain Authority quickly, it's important to get your links up and running as soon as you start receiving positive responses to your outreach emails. However, you may face a shortage of resources to fulfill the content requirements for these links.
To keep up with the pace, consider outsourcing the content writing to freelancers or outsourcing agencies. To minimize content rejection, it is important to use the best content management system and strictly adhere to the website's pre-set guidelines.
Focus on building links to high-quality long-form articles using low-hanging keywords as anchors. This will help keep your website at the top of Google search results for high-volume keywords and attract more visitors. With more traffic, you'll also earn natural backlinks that will further increase your website's Domain Authority.
Step 10: Promote Content through Social Media
After your content is published on the outreach website, it's important to promote it on your social media channels. You can also request that the publisher shares the content and features it in their upcoming newsletter to attract more readers and potential backlinks.
Promote Content through Social Media
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Step 11: Continuously Implement Link Building and Content Strategies
Continuously implement your link building and content marketing strategy for the following months with the goal of acquiring 200 or more high-quality backlinks in a span of 2 months.
As you progress with your blogger outreach, you will observe a boost in your website's Moz Domain Authority Score and the score will keep growing as you continue with the process.
To achieve success in ranking higher than your competitors on Google and other search engines, it's more important to focus on achieving a higher Moz Domain Authority than them instead of striving for a DA of 100. Having a higher DA than your competitors shows that you're outranking them and is a better indicator of success.
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