In an era of complexity, information overload, and rapid change, leaders must go beyond traditional problem-solving. They must master sensemaking—the ability to interpret ambiguity, connect scattered data, and craft meaning that guides action.
What Is Sensemaking?
Sensemaking is the process by which leaders gather cues from the environment, filter out noise, and build a coherent narrative that helps people understand what’s happening and what to do next. It’s not about having all the answers—it's about helping others make sense of uncertainty.
Why It Matters
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Helps teams navigate volatility and unclear situations
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Enables better decision-making under pressure
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Strengthens organizational alignment during change
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Reduces fear and confusion in crises
How Leaders Can Practice Sensemaking
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Create Shared Language
Use metaphors and framing to help teams understand abstract challenges. -
Scan Broadly Before Acting
Look beyond internal data—consider trends, customer insights, and social context. -
Engage the Team in Interpretation
Ask, “What are you seeing?” to collect diverse signals before defining strategy. -
Communicate Narratives, Not Just Facts
Build a story that connects the dots for your team. People follow clarity, not noise.
Conclusion: In a complex world, leaders don’t just solve problems—they help others see clearly. Sensemaking transforms confusion into confidence and vision into action.
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