In addition to sharing the values and vision on the company website, you should also use social networks as a tool to provide necessary information. But what exactly should you share about your company and its culture? To be effective, check out these 7 things most job seekers want to know about your company.
Your company is very stable
When asked what they would like to know most about a company before applying to it, 47% of job seekers said the company's stability was what they noticed. If you want candidates to make a good impression on your company, they need to know your business has been up and running for a long time.
Active recruitment brand
This is a basic and legitimate need for every job seeker. According to many studies, when considering a new job opportunity, 95% of candidates say that it is very important to learn about the company's reputation. If your business has great recruiters and an efficient hiring process, that's a good sign. But otherwise, adjustment should be your top priority.
The salary, benefits and flexibility you offer
This is important because most people want to know how much they will earn and what kind of benefits they will get if they work with you. Flexibility is also an important part, especially for young job seekers who love the “freedom” and always expect you to offer flexible options if they dedicate their talents to their business.
Opportunity for growth
Potential candidates don't want to feel like they're going to be "stuck" forever in the role they're applying for. They will search online to see if you have internal promotion programs as well as information on training and career development plans for employees. Therefore, emphasizing growth potential will help candidates have a good impression of the company as well as attract them to join your team.
Corporate values and culture
Human resources experts share that potential candidates always want to know if they are a good fit for your company and its values. Therefore, share this information and share honestly about the reality that is happening. You can do this by making "behind-the-scenes" videos about office life as well as sharing community activities and teambuilding sessions on the company's website.
Your customer
If you have celebrity clients, partners, or reputable brands, and you're not bound by formal or informal confidentiality agreements, it's a good idea to let everyone know who the users are. Using your service/product or a company you associate with will give you a significant advantage. This can help polish your credibility in the eyes of job seekers, and it can also give them more clues about your company's culture.
Popular management style
Different ways of working work for different people, so job seekers want to know if your company's management style is right for them. Providing a little bit of information about your working style will help candidates understand how your business works so they can make informed application decisions, while saving them and yours time.
Competition to recruit the best, most talented candidates is never an easy thing. If you want to succeed in this battle, start with transparency for job seekers. By following the suggestions above, you can increase your chances of finding the right candidate and they will build a long, successful and happy career with your business.
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