5 Ways to get customer information from Website, Facebook, Phone

When do company need to collect customer information?

Before you have a customer

Use demographic information (population characteristics: name, date of birth, gender, income, race etc. in a community over a given time period) to determine what you will market to What kinds of goods and services, and how to market them?

Reach out to potential customers

Customers do not have to buy your goods or services to become the object you need to collect information about. You can still investigate them for:

- Why do they know about your business?

- What is the customer's first impression of your business?

- Do they have to work hard to contact you? (If you're a retailer, how far do they have to travel to your location; if you're a business, they may be able to reach you through internet search engines, or through newspaper ads.) etc…).

- Where can they find substitutes for your goods or services?

- What do they like about your competitors?

When just starting to establish relationships with customers

After the first transaction, the business can begin to develop a database of that customer:

- When did the first transaction take place?

- How much does the customer pay for that transaction?

- Do they have any other special/specific requirements?

- The size of that transaction?

- Trade what?

- Do they have any complaints?

- How do they contact you?

When dealing with customers long enough

Every industry has different characteristics, but almost any business knows who its good customers are. If you are a retailer, you will know who is the most frequent buyer, if you are a salesperson of the company, you know who buys the most and complains the least.

5 ways to get customer information effectively

Use the purchase registration form

This is a simple and effective way to get customer information. If you have a new product coming out soon, this will be an extremely effective method. Let's design a purchase registration form (Can use Google Form). The main content of this registration form is for customers to pre-order the product before the main order date along with some special offers for them. In this form, subtly ask customers to leave their personal information such as phone number, email address, etc.

How to get customer information via Facebook

In the 4.0 era, any company must own at least two things if it wants to be successful. One is a Web site, the other is a Facebook fan page. In addition, depending on the type of business, it is possible to create more Youtube and Instagram channels. However, if one of the first two things is missing, the prestige level of the company in the eyes of customers can be reduced a bit.

A Facebook Fanpage is a community of users, having a community also means having customer information. Let's build your business's Fanpage into a useful community for users. From there, you can use the Facebook Insights tool to analyze and collect user information.

How to get customer information over the phone

The way to get customer information over the phone is the fastest and most convenient way to collect customer data today. You can sit in one place and call to talk to any object, any customer without having to meet face to face. Before you call, make sure you've prepared what you're going to say in this conversation. Every conversation needs to set a goal and find a way to accomplish that goal.

First, let the customer know who you are and what is the purpose of the call? When calling a partner, you should introduce yourself and make sure that information is kept in the customer's mind. Next, you need to let the customer know the purpose of this call. The goal should be short and concise to ensure that the customer can summarize the basic information in a few sentences. Because not all customers have pen and paper available and time to write down the long information you just said and not all customers are easy to listen to your call if it is too long.

Please call to register for Email to receive incentives when accessing the Website

This is the method that is considered the simplest and most effective in ways to get customer information. Why is that? Ask yourself, “When shopping, what information will appeal to you the most?”. There can be countless answers to this question, but the promotion will always be in the Top 3 answers. If not, you're obviously a shopper and you won't be on the list of potential businesses.

This way of getting customer information is considered to be highly effective because it hits the customer's psychology. To succeed in the market, it is largely based on understanding the business's customers. Once you understand what customers are usually attracted to, it's only a matter of time before customers come to the company.

Buy customer information

The most convenient, fast and effective way to collect customer information is to buy customer data from a third party. You can easily find places to buy and sell customer information, where they will have the best customer information data, most suitable for your business field. However, when using this method, you need to be aware of the law or the privacy of your customers because the amount of data you buy can come from customer information theft.

Epilogue

Getting customer information for businesses is not an easy task, because customers are not always willing to give out their personal information. So the ways to collect customer information are not 100% sure. However, the above are the methods that usually achieve the most optimal results that Vietnam Manpower wants to send to you. After obtaining customer data information, businesses need to conduct analysis and come up with specific approaches. At the same time, companies also need to manage customer information to use it effectively when making future decisions. Good luck!