What is corporate communications?
Corporate communication is the activities related to the sharing of communication information within the company and its stakeholders (customers, press, suppliers or Government, lawyers, etc.). This activity will aim to create a balanced and unified image of the company across all channels.
A company's corporate communications strategy can go in a variety of ways, often including written (website, press release, etc.), orally (interview, video, press conference) and visual (photos, infographics, illustrations).
To build a strong brand identity, internal and external communications need to be in sync.
Purpose of corporate communication
Corporate communications will have two main divisions corresponding to two distinct purposes:
- First of all, it is to promote the image as well as the brand of the company. Based on that, spreading the products and services owned by the company, making those products more accessible to the public, building a trusting relationship between the two parties.
- The next purpose is to convey official messages or information from the company to the employees in the company. From there, towards building a strong and close relationship within the enterprise.
- External communication plays an important role in the corporate communication process. The main object of external communication is the public in the society to build an image and enhance cohesion. External communication is a three-way interaction (between the business and the public - between the public and the business, between the company).
Communication channels are often used when external communication is extremely diverse, which can be through newspapers, leaflets, signs, catalogs, charity funds, etc.
Internal communication will be directed to all employees in the company. And the communication process is done through 4-way interaction (between leaders and employees, followed by employees and leaders, employees and employees, employees with the company. Communication channels are often used. in internal communication is through website, email, intranet, speech, gameshow, etc.
Inquiries to corporate communicators
Writting skill
A communications officer will probably spend most of the day writing emails, advertisements, blog posts, articles, and social media posts. Especially writing content for new company, product and service introduction documents.
Therefore, to be able to fulfill their responsibilities well, communication staff need to hone their writing skills to be able to communicate effectively with many different audiences on many different channels.
Presentation and public speaking skills
Presentation skills have become more important in recent years. In fact, according to a survey of corporate recruiters, this skill is one of the top five skills that companies look for when hiring for positions.
Communications professionals must regularly communicate with the public and members of the media, as well as fellow employees and internal stakeholders. The ability to clearly and confidently present ideas and information, whether in person or through the aid of technology (such as video or webinars) will therefore always be of utmost importance. important.
Thus, if you want to communicate effectively, communication staff need to meet these requirements.
“Communicating” with multiple data sources
Companies today collect a variety of data, all of which are crucial in informing corporate communications strategy decisions.
As data grows, employees across industries find that they must interact with this data in new ways. Modern media professionals must be adept at interpreting data from a variety of sources, communicating with that data, and using it to tell more compelling new stories.
Creative and analytical
Media people always need a creative mind, have many ideas with scientific and effective implementation methods. Along with that, they also need to become responsive to new trends or changes in public tastes so that they can make market predictions that benefit businesses.
Communication management is always under great pressure, requiring the flexible application of management solutions related to the information and communication field of the enterprise.
So the above are useful content related to business communication. Hopefully, through the above information, communication activities in the business will be more and more effective and developed. Since then, successfully building a reputable and friendly corporate image brand in the public's eyes.
Replies to This Discussion