Email Marketing Strategy
Email Marketing is a convenient and effective customer outreach channel that helps businesses attract potential customers to their online stores easily. Building an email list allows businesses to stay in touch with current customers and those who have visited the website but have not made a purchase.
Search Engine Optimization
SEO (short for Search Engine Optimization) is search engine optimization that helps a business's website reach the top of free search results, attracting potential customers naturally and with quality.
It can be understood that SEO helps readers' websites become more "attractive" in the eyes of search engines such as Google, Bing, etc., thereby being prioritized to display on the first page of search results when users search for related keywords. Thanks to that, businesses will reach more potential customers, increase sales opportunities and promote business development.
Run ads on online sales platforms
PPC (short for Pay-Per-Click) is an effective online advertising model that helps businesses quickly attract potential customers and increase sales. Instead of waiting for natural traffic to the website, PPC allows businesses to buy traffic directly, easily track the effectiveness of PPC advertising campaigns and adjust to optimize results. In addition, PPC also helps businesses reach potential customer files on many different channels such as: Google, Facebook, YouTube, ...
Identifying target customers is a key step in building an effective advertising campaign. "Target customer portrait" helps businesses grasp the needs, desires, behaviors and characteristics of potential customers. Businesses can choose appropriate communication channels and advertising content to attract the attention of potential customers; create advertising content that matches the needs and desires of potential customers, thereby motivating them to buy products or use services.
Build an e-commerce sales website
E-commerce is booming and becoming an indispensable customer access channel for businesses in the digital age. With the most popular e-commerce channels today such as: Shopee, TikTok shop, Lazada, Tiki, ... businesses can quickly reach a large number of potential customers, targeting the right customer groups with real needs.
Thanks to the huge data on shopping behavior, businesses can understand the preferences and needs of customers to offer suitable products and services. E-commerce helps businesses overcome geographical barriers, can reach potential customers nationwide and even international markets.
However, to increase efficiency and reach target customers more accurately, businesses should create their own sales website. Combining multi-channel sales on e-commerce sites and their own website will help businesses increase efficiency in reaching potential customers, expanding the market and increasing sales effectively.
Using Affiliate Marketing
Affiliate Marketing is an effective online business method that is popular in the digital age. This model brings the following benefits to both businesses and affiliate marketers:
For businesses: Businesses can reach potential customers through a network of affiliate marketers, expanding their market and increasing sales. Businesses only pay commissions to affiliate marketers when there is a successful order, helping to save marketing costs compared to traditional methods. When products are promoted by many affiliate marketers, the business's brand will be more widely known and build credibility in the hearts of customers.
For affiliate marketers: Affiliate marketers can earn passive income from commissions when successfully introducing products; work anytime, anywhere and freely choose products to promote; learn knowledge about marketing, sales and develop communication skills.
Organize seminars and workshops
Seminars and workshops are opportunities for businesses to introduce new products/services to potential customers, attract attention and create a good first impression. Through exchange and discussion activities, businesses can build relationships with potential customers, creating a foundation for long-term cooperation in the future. Organizing seminars and workshops regularly helps businesses enhance brand recognition and affirm their position in the market.
Businesses can share their expertise and practical experience in their field of operation, affirming their leading position and brand reputation. Seminars and workshops are also opportunities for businesses to answer questions and provide direct advice to customers, thereby improving customer experience and building customer trust in the brand. In addition, businesses can collect customer feedback on products/services, thereby improving product/service quality and enhancing customer experience.
Building the right customer communities
Instead of focusing only on sales, businesses can build customer communities on social networking platforms such as Facebook, Zalo,... with topics related to the products/services being sold to share knowledge, support each other and promote the brand.
Businesses share knowledge, experience, and tips related to products/services, creating a playground for community members to exchange and discuss. From there, collect feedback from customers to improve products/services and enhance service quality; as well as introduce products/services in a subtle and skillful way in the community, taking advantage of the trust and influence of members to promote the brand.
Marketing Automation
Marketing Automation is a powerful tool that helps businesses reach potential customers effectively in the digital age. Businesses can use marketing automation software to perform many repetitive marketing tasks automatically. This software will collect data about customer behavior and preferences from many different sources such as: website, email, social networks, ...
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