Blog

LinkedIn vs Facebook: Which One Fits Your Marketing Goals Better?

NOVEMBER 22, 2023

Social media marketers have many platforms to choose from these days, each with its own unique benefits, but Facebook and LinkedIn remain the top choices for many reasons. In this post, learn how to...

Customer Success vs Customer Service: The Difference Explained

NOVEMBER 22, 2023

Creating a well-rounded customer experience means that your brand needs to know the difference between customer success vs customer service and understand how these two strategies interact with each...

Customer Empathy: How to See Things from the Customer’s Perspective

NOVEMBER 22, 2023

Today’s consumer is looking for more than great products and services that deserve their attention. They want a personal relationship with the brands they buy from, and customer empathy is the key to...

Social Branding: What it is and How to Create Yours

NOVEMBER 21, 2023

As a marketing expert, you should know what social branding means, and how you can help create an effective social branding strategy to help your company grow on social media. Learn more about this...

What is Link Baiting? [+ 7 Types of viral content to generate more links]

NOVEMBER 21, 2023

Link baiting is a series of techniques used to attract backlinks to web pages. This practice increases the chances of being linked to other websites.

A Beginner’s Guide to LinkedIn, the Biggest Social Network for Business

NOVEMBER 21, 2023

Learn the main features of the most famous social network for business. In our LinkedIn guide, you will discover how to mix Digital Marketing and Social Media strategies to build an attractive...

What is Brand Mission and How does it Help you Reach your Objectives?

NOVEMBER 21, 2023

Every marketing expert should know how to create an effective brand mission statement that truly sets a company apart. Discover the basics of brand missions in our article.

Virtual Team Building: Make Your Remote Teams More Productive

NOVEMBER 20, 2023

Not that long ago, a number of office workers dreamed of working from home. Isn’t it great to forget about crowds and traffic? To commute from your bed to the couch with your laptop and a cup of...

Deliver Faster with Less Effort: How Smart Project Management Prevents Employees from Overload

NOVEMBER 20, 2023

Imagine that you ask your team members to slow down instead of work faster. Sounds strange, doesn’t it? In the dynamic multi-project environment, it seems that the more productive you are and the...

Pitfalls of Resource Management: How to Reduce the Negative Impact of Office Politics

NOVEMBER 20, 2023

“The resource manager has a nearly impossible job — with demands coming from every imaginable direction — yet a job that can have a profound impact on the organization’s success”, Neal Whitten