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NO OVERKILL: How creatives and content marketers need processes and systems
AUGUST 16, 2023
And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two).
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How to build a lead generation campaign?
AUGUST 15, 2023
To have a fruitful lead generation campaign, some basic steps need to be followed. Now, if you want to go beyond that, with a campaign that is different, promising, and highly functional, you should...
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How to Align Content Marketing and Demand Generation Teams
AUGUST 15, 2023
The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.
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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
AUGUST 15, 2023
I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to...
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Short-form & Long-form: Where They Fit in Your Content Strategy
AUGUST 15, 2023
Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.
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How to Create Great Content and Become a Thought Leader
AUGUST 14, 2023
A thought leader can help build your brand, makes PR easier, and ultimately drives people to your site to get answers. Here are 6 actionable steps that can help you begin building the foundation of...
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3 Ways to Improve Google SERPS with Content Marketing and SEO
AUGUST 14, 2023
Marketing teams use content and SEO strategies to build authority and earn Google’s trust. A Google-friendly site is rewarded with a higher SERP ranking.
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Top Four Easy Ways to Create Interactive Content
AUGUST 14, 2023
With an already vast pool of content growing deeper every day, it can be very difficult to reel in your audience for more than a brief few paragraphs; sometimes all it takes is a change in bait.
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How to Create Content Your Customers Will Share on Social Media
AUGUST 14, 2023
It’s a question every marketer has asked themselves at least once since implementing social media into their content strategy; how can I create content my customers will share?
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What is a brand evangelist and why do you need to recruit one?
AUGUST 11, 2023
For all of the sour dispositions and negative brand reviews online, there are many knights in shining armor, also known as brand evangelists. In this article, we show what they can do for your...
