Instructions for making useful detailed email marketing for companies

Guide to email marketing: Strategies

According to Campaign Monitor, each of your customers receives about 126 emails per day. And to clean up their dialog, customers often have the habit of deleting annoying emails or marking spam without previewing the content. So how do your emails get the attention of your customers?

Improper email implementation with inappropriate content can upset customers and yield no benefit. To solve this problem, companies need to have an effective email marketing strategy and target the right target audience.

Define target audience

An effective email is relevant email, tailored to the needs of the consumer. You need to know about the personality, interests, and behavior of your target audience. To do that, companies need to build customer personas (Buyer Personas).

Customer portraits can be created through research, surveys, and interviews. These methods are applied based on potential customers and customers who are outside the existing customer list of the company – who may be suitable for the target audience.

Here are some practical methods for gathering the information you need to develop a portrait:

- Browse through customer lists to discover customer consumption trends.

- When designing a form on the website, we need to ask important questions to exploit customer information. For example, if your target audience is diverse, you could add a question about “Is your company size?”.

- Review the feedbacks of the Sales team about the customer. Do they have any new discoveries about the customer persona, or do they recognize the needs and desires hidden deep within the customer?

- Interview customers and potential customers to discover what they like about the product or service.

Goal Setting

In order for an email marketing strategy to be deployed most effectively, goals are indispensable. To do this, you need to carefully study the average email statistics in your industry, the latest email marketing trends, the open rate, the average click-through rate, etc.

From these analytics data, you can set goals in stages that are logically divided throughout the campaign. Goals not only help employees shape the direction of work, but also help companies measure campaign effectiveness better.

Create a list of recipients that allow emailing

An email list is a list of users that you allow you to send emails to. To do that, companies need to build many ways to attract and convince customers by providing the benefits they need.

And of course, the email list will be very small at first. Companies need to be persistent and have great customer care for their registered users and you will start to see your email list grow naturally.

Choose the type of Email Marketing campaign

Email campaigns are different, and trying to decide between them can be overwhelming. Do you send out a weekly newsletter? Should you send new product announcements? Which blog posts are worth sharing?

You can start by learning about the different types of email campaigns available, then decide which is best for your audience. You should also set up different lists for different types of emails so that customers and potential customers can only subscribe to emails that are relevant to them.

Create schedule

Decide how often you plan to contact your email list, notifying senders in advance so they know what to expect. At the same time, it is necessary to follow a consistent schedule to build trust and make a strong impression on the sender.

Measure results

This should come as no surprise. Being meticulous about every key metric will help you make small changes to your email that drive big results.

Steps to create the most effective email list

Use bait

How do customers sign up for your email? Get them really interested in the products/services/activities or content you can offer. Lead Magnet (also known as bait, "magnet" to attract customers) is a means that companies can use to implement.

Asking for email subscriptions from customers without exchanging something like a discount coupon, promotional voucher, etc. will never achieve results. Lead Magnet is an invitation, promising a material benefit that makes customers excited and agree to sign up for your email.

Create an attractive registration form

The signup form is how you get lead information to add them to your email list. A simple registration form, attractive but still full of necessary information is always the first choice of companies in the age of technology. Here are some tips for creating compelling forms:

- Beautiful design with attractive header: Your form needs to be branded, designed to stand out from the page to attract customers to sign up with many attractive offers.

- Relating to offers: Although your goal is to get people to enter their registration information, the offers you offer must be truly transparent so as not to cause distrust of recipients after signing up for an email.

- Simple: The request to fill in too much unnecessary information will cause discomfort and skepticism for customers about the offer you offer. Keep it simple and only ask for the information you really need and the customer is willing to enter.

- Double confirmation form: It may seem counterproductive to ask subscribers to receive your emails twice, but an open rate study proved that customers prefer double confirmation emails 2.7 times more welcome email.

- Make sure the progress works: Before you deploy the form, you need to test whether the form is working as it was originally intended.

How to implement email marketing?

Choosing an email marketing service provider

Choosing the right email marketing service provider is a great step if you're having a hard time implementing email. Many providers today offer solutions such as creating, personalizing, optimizing email marketing in an effective, professional way without the need for designers or IT expertise. This helps companies reach customers more effectively. However, the selection of a supplier with a variety of solutions should be appropriate to the status, needs and business purposes of the enterprise.

Use email marketing tips

To generate more potential customers, we need to invest more carefully in email marketing campaigns. A successful email marketing needs to pay attention to the following email marketing tips:

- Content: Your email content should match the message you want to convey and stick to only one subject.

- Image: Choose an image that is optimized for all devices, engaging and relevant.

- CTA: Your call to action should lead to an offer that is relevant and stands out from the rest of the email.

- Time: Need to research the best email sending time, suitable for each customer group.

- Responsiveness: According to Return Path, 55% of emails are opened on mobile devices. Therefore, your email must be optimized for this device as well as all others.

- Personalization: Sentences in sincere and intimate emails are easier to receive by customers than sentences from machines following a pre-existing script.

- Subject line: Use clear, engaging language that is personalized and relevant to the email body.

Incorporate email marketing automation

Auto reply

An auto responder (also known as a drip campaign) is a series of emails sent automatically once triggered by a certain action, such as when someone downloads your e-book.

Use the same principles for writing emails that we discussed above to ensure that readers find your emails useful and interesting. Additionally, you need to decide what intervals to send emails depending on your business goals, such as every few days, weeks, or even months.

The great benefit of setting auto responders is that you only have to put in effort at the content creation stage and set a specific time. This saves time and effort for employees while still achieving the goal.