In the "open economy" era, the competition taking place between companies is becoming increasingly fierce, in which, brand value is an important factor for the development of enterprises.
In order to build a strong brand, product quality alone is not enough, how does the behavior and attitude of the company supplying that product to the market, how is it responsible for society, contributes significantly to the success of the company? "score" with consumers.
Don't "know 1 but don't know 10", be greedy, snatch in company, in order to bring illegitimate profits, make your brand distorted, become ugly, bad in the perception of customers, which also means "diging a hole to bury yourself”.
In fact, only when companies live responsibly with society will they make profits, because the market is very different now, and consumers are also wise consumers; Responsible consumption. Also known as a reciprocal relationship.
Not only in Vietnam, but also in European countries, when the Covid-19 epidemic hit, people showed their sense of citizenship by only buying goods at small stores with the slogan: "I shop in my region, not on Amazon (e-commerce - PV)". Exhausted both economically and mentally, but in that difficult situation, small companies received relief and encouragement from the local people to stand up.
Therefore, we need to affirm that the company wants to develop sustainably and grow strongly, the factors of social environment and corporate governance must be put first, which is the core value of the decent company.
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