Revealing 4 ways to post attractive job ads

1. Make the title catchy

Take the following job posting for a customer service officer position as an example. The title alone: “Get a job as a customer service rep!” Just enough to attract attention. Compared to the title of another business "Recruiting customer service staff", you can also judge for yourself which business will have many applicants.

2. Why should I apply for this position?

Your post will be much more engaging if it describes what the candidate will gain from this job in the future, rather than mentioning what they have achieved in the past. The skills and experience requirements are important, but be sure to describe the special benefits they enjoy in addition to the specific responsibilities of the job.

Nardone's ad also has a humorous element: "Staff here can dress as they like and listen to the radio all day long"…

3. The content is witty, lively

The brief, curious content of a Customer Care employee job posting: “The lottery will be held tomorrow. Please send us your profile to register to attend. We hope you will win the opportunity to work with our esteemed clients who need your help to take full advantage of our online training center. …”

4. Information needed in job postings

Company Information: Be clear when you describe the company's information: website address, how many years in business, how many employees the company has, etc. This will increase credibility. trust in candidates.

– Start with the job description: Be honest, describe the job in detail so they know exactly what job they are about to apply for. Being honest about your job may discourage many people from applying, but those who have already applied will be more likely to stay with your organization for a long time.

– Provide a geographical location for the job: When you provide a specific address for the job position you are applying for, we can add an opportunity when the recruitment information appears on the search results on candidate map.

– Separating the requirements for a position into two parts: First, including the basic requirements of the vacancy, and then the other requirements or skills section “prioritize candidates with skills in …”

Highlight the benefits of the job: To make it easier to deal with candidates, be sure to capitalize on anything that represents your company's competition.

Display salary information: This helps job seekers find a fit and encourages them to respond to your message.

– Tag keywords related to the job as much as possible, because usually candidates find jobs using keywords: location, industry, level, level.. The more keywords, the higher the probability of appearing. Currently, the recruitment message is larger every time a candidate looks for a job.

– Track the application status of the candidates: this means that you are grateful for their interest in your company.

After all, most people are open to a new career opportunity if it's better than their current job. If you can show this in your ad, you will have many opportunities to recruit the person you want, while saving money and time, and not making yourself "devalued" in the eyes of the candidate.