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What is Marketing ROI and Why Is It Important?
SEPTEMBER 12, 2023
There is a simple answer: investments need to be justified. Therefore, for each strategy you choose, it is essential to know how much it brings in return.
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Product-led Growth: How to Convert Your Product Into the Company’s Central Growth Point
SEPTEMBER 12, 2023
It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems.
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Omnichannel strategy: a new consumer experience
SEPTEMBER 11, 2023
The 4.0 consumer is becoming more demanding as the days pass. When buying from a certain brand, they want to have a good experience.
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The complete CRO guide you need to optimize your site’s conversions
SEPTEMBER 11, 2023
With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results.
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What is a Customer-Centric strategy and how to build one
SEPTEMBER 11, 2023
Currently, in order to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be.
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What is lead scoring and how to calculate it
SEPTEMBER 08, 2023
Without the proper qualification, your sales team will waste time with people who are not ready to buy, and you will have a harder job to generate new leads. This is why lead scoring exists, a...
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How to calculate your monthly lead generation goal
SEPTEMBER 08, 2023
Managing leads in a business is not a simple task. After all, it’s not enough to attract and convert them — you also need to keep track of your team’s performance and know what needs to be done in...
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What is the best time to host a webinar?
SEPTEMBER 08, 2023
We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience.
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Page Experience: a guide on Google’s newest ranking factor
SEPTEMBER 08, 2023
The search engine team has been clear on its goal to deliver the best content available to its audience. But it has emphasized, especially over recent years, that where this information is found...
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What is a Digital Experience and why your company needs it
SEPTEMBER 07, 2023
In a Google search, a social media conversation, and interactions with apps and websites, a digital experience sets a business apart from the competition.
