A common source of inefficiency in teams isn’t lack of talent—it’s lack of context. When people don’t understand the “why” behind their work, tasks become mechanical, and motivation fades.
Why context setting matters:
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It connects daily work to broader company goals.
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It empowers employees to make better, independent decisions.
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It fosters a sense of meaning and purpose.
How managers can master context setting:
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Start with the vision—share where the organization is heading.
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Link tasks to strategy—explain how each project supports the big picture.
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Repeat and reinforce—important messages need consistent reminders.
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Encourage questions—invite the team to clarify anything unclear.
When teams understand context, they don’t just follow orders—they contribute intelligently to the mission.
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