The most effective way to manage sales staff

Sales staff have different job characteristics than other departments, so they cannot be managed by conventional methods. Effective company management is when management activities meet the needs and bring benefits to both employees and the business. Therefore, management activities not only stop at controlling information, activities, evaluating the productivity and efficiency of employees' work in accordance with the objectives of the enterprise, but also include training activities, reasonable reward and create a cohesive and competitive working environment. This is to create a team of employees who are constantly growing in capacity associated with the development of the company.

Know how to listen and understand employees

In managing sales staff, listening is understanding is an important skill that a manager cannot. Listening attentively and seriously will help managers grasp the status, status, and contributions of employees more effectively, thereby giving practical feedback to solve arising problems. in a timely manner.

So how to listen properly? Take a look at the suggestions below:

- Focus on the conversation: listening attentively, avoiding distractions by turning off your phone, talking in a quiet space, etc. will make employees feel your care and value self.

- Do not interrupt when the employee is talking: when you put yourself in the employee's shoes, you will understand that no one wants to be interrupted because this is an act of disrespect and the staff will often get annoyed and don't want to share anymore.

- Understanding when listening: trying to find the hidden meanings from the words that the staff convey is a way to see the problem and have a more skillful way of responding, if still not clear, please patiently ask again.

- Know how to ask questions: Asking smart, ingenious questions are both a way to help you show interest in an employee's problem and a way to get them to share more information.

- Do not judge or impose: everyone has their own personal views, listening will help managers see many new aspects of things, not a way to impose or judge thoughts, employee opinions conservatively.

- Use body language: express a variety of emotions such as surprise, happiness, sympathy, and simple actions such as smiling, nodding, etc. Agree with what the employee says.

- Give appropriate input: voicing your honest opinion about an employee's problem is a good way to demonstrate the results of listening, which will help connect with employees in a better way and generate many interesting ideas.

Create conditions for sales staff to develop their capacity

Possessing highly qualified human resources will help businesses constantly develop and improve their competitiveness in the market. However, knowledge and skills are endless, always paralleling the 4.0 technology era and the ever-changing needs of consumers. Therefore, businesses need to focus on training appropriate employees to maximize the working capacity of employees.

Have a reasonable staff training plan

In order to train employees to be highly effective, managers need to have a thorough training plan that is consistent with the set goals. Here is the process of training planning steps that companies can refer to:

- Training needs analysis: consists of 3 main components: organizational/strategic analysis, functional/task analysis and individual analysis, through which the HR department will have a clear orientation on the program train.

- Develop a training plan: conduct the development of a detailed plan related to the content to be trained and the goals to be achieved. The clearer the plan, the easier and more accurate it is to measure and evaluate the results.

- Implement the training plan: ensure that the staff participating in the training understand the process and information of the training program before deploying, noting that it is necessary to implement the plan correctly.

- Evaluation of training results: based on the results achieved and collect additional comments from employees to evaluate the strengths and weaknesses of the training program for future improvement plans.

The most effective way to manage sales staff

Set goals for employees

Setting a common goal to guide employee activities is an effective way to better manage sales staff. The goal setting is done according to a certain cycle depending on the nature of business activities of the enterprise. Moreover, the established goals will be the basis for leaders to evaluate and have an appropriate reward system.

In addition, the objectives need to meet the following properties:

- Clear and measurable

- Can be done

- Consistency (time and nature)

- Align with the overall goals of the organization

Allocate work in accordance with employee's ability

Delegation of work is a skill that managers need to grasp well, especially when managing a large number of employees with different working statuses and capacities. Therefore, grasping the capacity of employees is extremely necessary to assign appropriate jobs, helping to achieve the highest performance and efficiency.

To do this, managers can refer to the following tips:

- Set clear work goals: a purposeful division of work and clear explanations will help sales staff to better grasp the goals and direction of implementation.

- Share appropriate work: grasp the situation of the working group through the leader and respect, avoid unnecessary interference or impose excessive views on the staff in charge of that work.

- Employee empowerment: is a way for managers to share less work but still manage business employees effectively through the person who is empowered, in addition, this also creates opportunities for them to promote their abilities and learn many new skills.

- Stay up-to-date with information: update on employee's work situation and changes in work content to disseminate accurate and timely information.

- Proposing a solution: when detecting a problem, it is necessary to work with a group of employees to come up with practical solutions and skillfully give suggestions for employees to improve.

Build a positive working environment

Working environment is one of the important factors affecting the performance of company employees. When working in a friendly environment, bringing a sense of comfort will improve morale, work productivity and actively contribute to the company.

Here are some methods to build a positive work environment that you can refer to:

- Build a suitable onboarding process: help employees feel welcome, create closeness and harmony right from the moment they step into the business through exchanges between people in the organization.

- Need to be transparent in communication: be clear, honest and open in communication between people in the organization to promote trust and engagement.

- Building team spirit: promoting teamwork with small activities such as birthday parties, exchanges, company anniversaries or year-end parties, etc. However, the manager helps the team to work. There is a balance between collective spirit and individual opinion.

- Check in regularly: evaluate employee work progress, give appropriate incentives and help employees overcome obstacles by solving problems together.

- Create a comfortable working space: provide suitable and convenient facilities to help employees feel comfortable when working.

- Reward worthy: recognize employees' achievements, have appropriate rewards and incentives to help employees be more confident and make more efforts at work.