What is the difference between attracting talent and recruiting?

What is talent attraction?

This can be understood as the process of finding candidates with the knowledge, skills and ability to work in line with the employer's expectations. Talent acquisition is actually a recruitment method, but it is a new type of recruitment, bringing long-term value and long-term strategy.

What is Talent Recruitment?

Recruitment is the full process from posting job advertisements, receiving candidate profiles, screening resumes, then contacting, interviewing, and selecting suitable candidates for the vacancies of the company.

What's the difference between attracting talent and recruiting?

After understanding the nature of these two activities, it is possible to see the clear difference between attracting talent and recruiting:

In terms of goals

The recruitment process only needs to find candidates at the time of recruitment to ensure the smooth running of business activities. Meanwhile, attracting and finding talent is towards a broader goal. That is, special attention is paid to developing employer branding, from which candidates actively seek out businesses and follow up on job postings of companies. So when it comes to recruiting talent for high-level positions such as managers or leaders, it is also easier.

About the execution time

Recruitment is simply to fill vacancies or to add to the business, this activity is mainly urgent and short-term. When there are enough human resources, the recruitment will end.

Attracting talent is also looking for human resources, but first it is necessary to have a plan and orientation for human development. Only then will the factors that enhance the employer brand be identified, a process that can take up to several years.

Deployment team

Recruitment of new personnel is usually done by the human resources department in coordination with the specialized departments under the permission of the Board of Directors. And leaders do not interfere, do not interview candidates except for senior management positions.

However, attracting talent is of a macro and long-term scale, so the deployment team usually includes business leaders, human resources and specialized departments. There is always a need for adjustment and direction from leaders because it is a long-term strategy, affecting the brand of the business.

How to attract talent for company?

Compared with the recruitment process, talent attraction activities require analysis and investment from business leaders. To shorten the time to build a brand, employers need the following solutions:

Brand promotion from employees

No one understands the human resource management of an enterprise better than employees. Therefore, the shares and comments from the current staff help the business promote its image very well.

The articles shared on the company's website or the small stories on the recruitment forum, etc. can spread the value and image of the business to many candidates.

Advantage from business brand

If the business has a good company record and always has a good reputation in the market, it will be the unit that many candidates want to stick with. They always believe that a well-developed business needs a good human support team. And the most important thing is that good employees usually only stick if the working environment of the company is good.

Therefore, having a place and outstanding achievements in the company is an effective talent attraction strategy for companies.

Use online advertising media

With a huge number of candidate profiles (more than 5,500,000 records) and huge hits (more than 3,000,000 times/month) there are also about 200,000 new candidate profiles created every month. Therefore, when posting job vacancies, businesses have the opportunity to approach as many potential candidates, if the business brand is good, this team of potential candidates can be the most effective channel for companies in the industry. promotion and talent attraction.

With the above sharing, we hope to help you distinguish clearly between attracting talent and recruiting. At the same time, each business that wants to develop sustainably needs to wisely choose scientific and effective strategies but need to save money because this is a long-term process for each company.