Why Include a Lead Generation Form on Your Website? Find Out Here

What is a Lead Generation Form?

A lead generation form is a set of fields used to capture and collect the contact information and other data of website visitors, with the ultimate goal of turning them into potential customers.

The form is designed in a simple way to capture the lead data and store that data in a CRM system or other platform so you can nurture the relationship along the buyer’s journey.

Unless formatted correctly, however, these forms can be more trouble than they’re worth to visitors on your website. Perhaps they are too long, difficult to find on your site, or include hiccups that fail to let visitors submit their information.

To help keep visitors from bouncing off your page, make sure the form is appealing, easily accessible, and efficient without being annoying to your viewers.

Why Do You Need a Lead Generation Form on Your Website?

Competition continues to increase each and every day. You need to reach a wider audience and also generate more leads if you want to be successful.

By including a lead generation form on your website, you keep a consistent option available to visitors, allowing you to build your list of leads and email addresses along the way.

The leads you gain from these forms will also be high-quality ones, that is, ones more likely to make a purchase from you soon or in the near future.

How Does a Lead Generation Form Work?

A lead generation form works by providing some type of incentive to capture the attention of your visitors and entice them to opt-in and provide their contact information.

Such incentives might include:

A discount on purchases.

Updates on future sales and events.

Subscription to an interactive newsletter.

Downloadable white paper, eBook, or other document.

Free game to play or free trial.

The data you capture as a result can go into your CRM or marketing platform and become part of your digital marketing strategy planning.

Types of Lead Forms

Lead generation forms come in various types, with the most common ones being as follows.

1. Inline Forms

Inline forms are embedded within your webpage content. You can include them anywhere, from a landing page to the contact page of your website.

You have a great bit of flexibility with this type of form, including the ability to revise the number of fields that visitors are to enter information any time you choose to.

For example, you can ask for contact information along with information on the size of the company they work for or what state they reside in.

2. Floating Bar Form

The floating bar lead generation form permanently sits at the top or the bottom of the webpage, staying put even when the website visitor continues scrolling.

These forms are usually simple and unobtrusive to the visitor’s experience on your site and usually only include one or two fields at most. 

They are perfect for obtaining email addresses to add to your growing list of high-quality leads.

3. Floating Box Form

Similar to the floating bar form, the floating box form sits or floats in a permanent spot on a webpage, even when scrolling.

Where it differs is in its size. The floating box form has a slightly bigger layout, so you can add more fields and gather more pertinent information about your website visitors if you so choose.

These particular forms often show up when the viewer lands on your webpage or any other time you specify. You can also select where it displays on the page and determine if certain fields will be required.

Customize the box form with your logo, selected colors, and any particular style that represents your brand.

4. Modal Form

A modal form is essentially a pop-up lead generation tool. As a visitor browses the webpage, it pops up, enticing them to provide their information.

For example, when your visitor lands on a page, after a short delay, the form pops up. This attention-grabbing form creates an incentive for supplying an email address, offering them something in return.

This incentive can be a welcome to the website and the offer of 10% off their first purchase once they supply that email address. Visitors will need to close a pop-up or input their information in order to continue.

It’s essential, however, to ensure these pop-up forms do not interfere with a good customer experience. Many visitors may find them annoying and leave your site.

While this still may happen, modal forms are highly effective and can lead to an increase in conversions and ultimately more sales.

So, make sure you have an incentive too good to pass up, giving visitors a reason to provide you with their information