Please contact information when customers purchase
If you own a brick-and-mortar store, it is extremely easy for you to collect customer information. You just need to ask them to leave personal information to accumulate points or register as a vip member to receive a discount. Customers will certainly not hesitate to leave information for you. Of course, information in addition to the customer's name, phone number, you will also have a customer email. This is the most common way to collect customer emails today.
Collect emails from online registration form
This is also a popular way to collect email customers in the world and in Vietnam. However, this approach is not optimally used by many companies, making the website visitors not leave much information.
To collect email customers effectively you should include a certain benefit when they fill out the information. This will make it less likely that visitors to your page will skip the form. For example, you can register as an email to receive a discount code or promotion for the next purchase. Surely they will leave an email as well as information for you.
Building a membership system
Building a membership system is only suitable for websites that support online sales. This is a way that major e-commerce platforms in the world and Vietnam are using. This not only makes it possible for you to collect their customers' s emails for free, but also helps you get more information about your customers. This is not only email, phone number, home address, ... but also buying behavior, product group. From there, you can apply many campaigns to personalize customer experience according to their buying behavior.
Organize webinars
There are many webinar software out there these days that can help you collect email clients. You just need to organize an online webinar with engaging content to get your customers to sign up.
For example, if your customer is a retailer, you only need to organize a seminar related to sales or sales management skills, ... then you have the ability to collect some a large number of people participated. Similar to other professions like marketing, it could be an SEO optimization workshop or so on.
Then, create a landing page to attract your customers to engage and leave information. The first email marketing you send to this customer group must be information about the time or the link of the conference.
Leave your information on the products
This is also a way to collect email customers but it will not work for you. But in return, this way will ensure you that your email list of customers is 100% regular active email addresses, not spam email addresses.
Here are some examples to make it easier for you to understand. You see the footer of the website (the bottom of the website) will often have business information such as contact email, right? Customers who actively want to contact are usually those who want advice or support (depending on the type of service of the business), so they actively contact the business. And this is also a source for you to collect more emails to your customer email list.
Top blog posts on Google
Try to find blogs with topics related to your target audience, contact the editor and revise some information relevant to you. From there, you can add links to your registration page such as receiving gifts, newsletters, etc.
But be sure to discuss with the editor all the information first! And focus on content because blog posts that get readers enough to click on the link have to be really good enough. As well as your link must also be really related to the article content.
Exchange email list
Your target customers will certainly also be on your competitors' s email lists or other services. Your job is just to establish a cooperative relationship between the two parties, sharing lists with each other. This way you will be able to double or triple the number of email client lists you have. However, you should consider your competitors because not all of them are willing to work with you, or worst of all, a competitor's features or benefits sell better than you. This can lead to your customers losing their entire being.
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