What is Gamification? Why does it help motivate employees?
Gamification is the process of applying game elements and mechanics to activities such as work or learning. The goal of gamification is to create a more fun and engaging work environment that encourages employee engagement, satisfaction, and retention. Gamification uses elements such as points, badges, leaderboards, and challenges to promote positive work behavior and morale, creating a powerful motivator for employees within an organization.
According to a TalentLMS survey, nearly 90% of workers said gamification motivated and increased their productivity. Gamification also reduces stress, creates a positive work environment, and improves training effectiveness.
The global gamification market has grown from $14.87 billion to $18.63 billion over the past year, and is expected to reach $30.7 billion by 2025. This figure also partly reflects the positive impact of this method on businesses.
How to apply Gamification in human resource management
Application in recruitment
Employers today are competing fiercely to attract talent. Therefore, Gamification for employees has become a powerful tool to help attract and evaluate candidates more effectively, especially Generation Z.
Organizations like Google, Apple, and BKAV use coding and processing challenges to assess candidates' abilities. Companies like Vinfast, FPT, Toyota, etc. apply recruitment games such as experiences, role-playing, or tours, allowing candidates to visit factories and observe real work before interviews.
Gamification is a useful method to create a unique recruitment process, which brings great benefits to both the company and the candidate. This method helps candidates better understand the job and the working environment before joining. From there, the risk of hiring the wrong fit is also significantly reduced.
Application in training
Using gamification makes the learning process more interesting and the ability to remember information is also significantly improved. Dr. Yamazaki Kyoko, former Human Resources Director of Hermes Japan, has researched and applied gamification to human resource training. At Hermes, management training courses are organized in the form of games lasting 3-7 days. This process will help students "realize" the theories and improve their skills through interaction and practice.
Large corporations such as Samsung, Intel, Honda, Canon, etc. also apply gamification in recruiting new employees, capacity building training and team building training. According to the American Society for Training and Development (ASTD), 25% of human resource managers have integrated gamification into their training programs to motivate and engage learners.
Application in emulation and rewards
Gamification is widely used in reward programs to recognize and engage employees. This method is successful in attracting employees because it combines entertainment with the desire for recognition. When gamification is applied, business activities become more interesting. This helps to connect employees with the organization's goals and create an effective reward program.
In the workplace, gamification turns going to work into a fun experience where employees are both praised and rewarded. Samsung has successfully designed a reward and recognition program by setting clear goals and development directions, making employees excited to participate. The weekly leaderboard helps employees track their rankings, motivating employees to actively participate in the organization's program.
Applications in labor productivity
Gamification is a powerful tool to boost productivity by creating intrinsic motivation. Leading companies such as FPT, Vinfast, Toyota, etc. have successfully turned work into games with varying levels of difficulty and fun. Each employee's performance is evaluated through a scoring and ranking system. This will encourage them to improve their work performance voluntarily and positively.
Scoreboards in gamification are a visual way for employees to evaluate their own performance. For example, in manufacturing plants, electronic boards display the number of products completed by each worker, encouraging them to compete and improve their work skills. In banking, scores are based on customer satisfaction, motivating employees to quickly resolve problems and provide the best service.
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