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Customer Satisfaction: How to Do It Right and Increase Revenue
SEPTEMBER 05, 2023
What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more...
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What is CTR and how to increase your keyword’s Click-Through Rate
AUGUST 31, 2023
It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success.
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5 hacks to increase the visitor’s time on page and boost your conversions
AUGUST 31, 2023
For this to happen, however, it is essential to ensure that the user finds something relevant when accessing your site. But how to find out if the experience is positive or not?
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Where Creativity, Data and Performance Meet
AUGUST 31, 2023
Brand size and creativity are, in fact, two of the most important contributors to marketing effectiveness, according to several studies, including the one that saw thousands of entries to the 2020...
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7 benefits of talent outsourcing for your marketing campaigns
AUGUST 31, 2023
The benefits of talent outsourcing are in several fields: financial, production, and, mainly, the quality of the work. In Marketing, it is essential to have freelancers to produce content, which...
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Brand persona: differentiate your business with this strategy
AUGUST 30, 2023
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience.
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How to create B2B and B2C Personas and Map Content to the Buyer Journey
AUGUST 30, 2023
Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.
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How to get stakeholder approval in projects
AUGUST 28, 2023
Let’s say you got your projects done, but you’re concerned about how to get stakeholder approval. If this process is usually hard for your business, don’t worry! There are several solutions you can...
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Creative thinking skills: definition and examples
AUGUST 28, 2023
When was the last time you came up with something truly new and original? Exercising your creative thinking skills is a critical part of life, no matter the field you work in.
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How to build a data culture in your company?
AUGUST 28, 2023
Knowing how to build a data culture is the cornerstone of an effective data-oriented strategy. This means making sure that analytics are part of your everyday life and that they influence your...
