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What Is Value Selling And Why Is It So Important
SEPTEMBER 13, 2023
This type of customer has difficulties understanding how the product on offer can solve their problems, which creates obstacles in negotiations.
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TCO vs. ROI: Which One You Should Use? Rock Content Writer Content writer Dec 7, 20 | 5 min rea
SEPTEMBER 13, 2023
The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs.
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A Step-By-Step on How To Plan an Event
SEPTEMBER 13, 2023
Plan an event is a challenging task and requires weeks or months of preparation. Companies can achieve great results, catching leads, and generating sales, as long as they know how to conduct this...
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What Is Value-Based Sales And Why Is It So Important?
SEPTEMBER 12, 2023
But there are some niches, like B2B, in which the opportunity needs to be directly engaged by these professionals — a one-on-one effort to show why it is worth closing the deal with you and not your...
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What is Marketing ROI and Why Is It Important?
SEPTEMBER 12, 2023
There is a simple answer: investments need to be justified. Therefore, for each strategy you choose, it is essential to know how much it brings in return.
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Product-led Growth: How to Convert Your Product Into the Company’s Central Growth Point
SEPTEMBER 12, 2023
It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems.
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Omnichannel strategy: a new consumer experience
SEPTEMBER 11, 2023
The 4.0 consumer is becoming more demanding as the days pass. When buying from a certain brand, they want to have a good experience.
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The complete CRO guide you need to optimize your site’s conversions
SEPTEMBER 11, 2023
With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results.
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What is organic traffic and why it is essential to your online strategy
SEPTEMBER 11, 2023
For a long time, the main methods of attracting the attention of potential customers were paid for. But with the constant development of the internet, this scenario has certainly evolved towards a...
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What is lead scoring and how to calculate it
SEPTEMBER 08, 2023
Without the proper qualification, your sales team will waste time with people who are not ready to buy, and you will have a harder job to generate new leads. This is why lead scoring exists, a...
