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How do you calculate Exit Rate? How is it different from Bounce Rate?
DECEMBER 26, 2023
Exit Rate is all about people leaving your site after viewing any number of pages on it. In this blog post, learn how to calculate your exit rate and use the data to benefit your marketing strategy.
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When to Apply SWOT and PEST Analysis for Best Results
DECEMBER 26, 2023
When planning a new project, thorough preparation is the key to success. SWOT and PEST are two of the most widely-used, efficient planning methods out there. However, there are definitely times one...
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Why the 7 Functions of Marketing are Essential Business Knowledge
DECEMBER 25, 2023
If you want to succeed at something, you need a firm working understanding of the essential principles involved, and marketing is no exception. That said, the seven functions of marketing are a must...
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Brand Activism: How Taking a Stand Can Help Build Your Brand
DECEMBER 25, 2023
Brand activism and social good campaigns are popular as of late and have the potential to benefit your brand overall. Where are you at in terms of brand activism?
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Customer Escalation Management: What You Need to Know
DECEMBER 25, 2023
Customer escalation management featuring best practices can not only help you resolve the concerns of a customer, but it can also help to convert that dissatisfied customer into a long-term loyal...
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What is a Community Manager & What is the role of this professional?
DECEMBER 21, 2023
A community manager is a key role in any social media team, and is responsible for helping facilitate the relationship between the brand and its audiences. Learn everything you need to know about the...
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Quality vs Quantity: Should Your Content Marketing Plan Focus on Both?
DECEMBER 21, 2023
Content has the potential to build brand awareness, improve the reputation of the brand, engage the audience, and grow the customer base. But many people wonder what is the best marketing approach...
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How to Use Storydoing to Boost Your Brand’s Story
DECEMBER 21, 2023
Audiences more readily remember stories than they do stark marketing messages, so storytelling has been a critical part of successful marketing for many years now. But now, there’s a new buzzworthy...
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This is What you Need to Know to Create an Effective Multiple Location SEO Campaign
DECEMBER 20, 2023
Multiple location SEO makes it possible to attract an audience from anywhere in the country (or even the world) that you like, but there’s a fine art to doing it correctly. Here’s a closer look at...
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What is CTOR & How Do You Improve It?
DECEMBER 20, 2023
By comparing the number of unique clicks to unique opens, the click-to-open rate shows if your emails are good enough to engage readers.
