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Creative thinking skills: definition and examples
AUGUST 28, 2023
When was the last time you came up with something truly new and original? Exercising your creative thinking skills is a critical part of life, no matter the field you work in.
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How to build a data culture in your company?
AUGUST 28, 2023
Knowing how to build a data culture is the cornerstone of an effective data-oriented strategy. This means making sure that analytics are part of your everyday life and that they influence your...
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5 steps to define the scope of a project
AUGUST 28, 2023
Are lost tasks, unfocused meetings, and lack of tracking part of your everyday life? Your results can suffer if your work is not appropriately prioritized and organized. In any case, the first order...
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Data storytelling: what it is and how to use
AUGUST 25, 2023
Data storytelling is a technique that transforms available data into a story. It combines data visualization formats (such as graphs, charts, animated maps, and so on) with narrative elements. The...
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What is data literacy and why should you invest on it
AUGUST 25, 2023
It’s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of data literacy?
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The definitive guide to strategic content marketing
AUGUST 24, 2023
In this article we cover a lot of subjects related to the strategic content marketing concept. Read it to learn more about this topic.
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What is a customer journey map and how can you create one?
AUGUST 24, 2023
If you seek better and more consistent results for your company, you have asked yourself what is the customer journey map and how to create one, haven’t you? In this article, we will explore not only...
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Case Study Format in 2023: 6 Key Elements for Better Results
AUGUST 24, 2023
A case study is a way of showing how your business’ solutions can help customers solve their problems. Besides that, it will tell an inspiring story about a successful instance and will make it...
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Sales enablement manager: what it does and what are the skills involved
AUGUST 24, 2023
In this article we show you what are the skills needed to be a good sales enablement manager and what is the importance of this role to the company.
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What is enterprise content strategy and how to put it into practice
AUGUST 23, 2023
An enterprise content strategy brings numerous benefits to any organization that decides to use it, including the reduction of ad blockers’ impact on B2B marketing campaigns.
