Samsung Group with more than 70 years of establishment and development with its chairman Lee Kun Hee will be the next story that CareerLink.vn wants to convey to you. From a supplier of low-end goods to one of the largest and oldest private corporations in Korea as well as in the whole of Asia. What has allowed Samsung to make miraculous strides through the most severe crisis?
Set new work standards
Chairman Lee Kun Hee has set new regulations for the company, specifically about working hours. Normally, Korean working hours start at 9am and end at 6pm. However, at Samsung, all its employees start work at 7 am and are required to leave the company at 4 pm to spend time on social activities as well as participate in external training courses. group hours. A Samsung employee said, “You have to follow the principle of hierarchical order. Otherwise, the pressure on you will become unbearable. If you can't follow a particular order, you can't stay at the company."
Outstanding flexibility
In fact, Samsung and Apple are two fierce and fierce competitors. If Samsung is loyal to the mid-market segment, then Apple is still the world giant with phones that are considered super products. However, before the whirlwind Iphone, Ipad, Samsung has learned and gradually approached the high-end market segment. This is shown through the Galaxy or Note product line. Samsung has achieved some success as Apple's most formidable competitor – the number of Galaxy phones sold in the world is much higher than the number of iPhones.
Increase the competitiveness of the staff
Mr. Kun Hee understands the effect of fair competition on each employee's motivation. Therefore, his strategy is to fire 5-10% of employees who can't change their work efficiency, demote 25-30% of employees and only 5-10% of excellent employees will continue to be compensated. training to become a senior leader. This has made personnel change at a dizzying pace in senior leadership positions at Samsung.
Change of direction in stages
In each period, President Lee Kun Hee gave different development orientations to suit the needs and trends of the times. If Samsung initially only aimed to make Samsung a familiar brand for consumers, then Samsung decided to focus on the world market to bring the brand image to a new level. Samsung regularly sponsors sports and cultural activities in the world such as Olympic Games, Asian Games Asian Games, Chelsea football team, World Taekwondo Championship, Nobel Prize museum exhibition, etc. Olympic sponsorship is a move that makes Samsung a global brand.
Regional level of training
Samsung is also an organization with a very strict training program, pushing training standards to extremely high levels. Every 3 years, they let employees with 3 years of experience or more go around the world for 1 year, through which, this staff can learn and experience all aspects of the field. language, life - culture living in that place. This policy of fostering talents of Samsung has created an elite staff in the group's globalization strategy.
Put your trust in employees
Samsung is a corporation famous for technology and engineering products, in addition to focusing on upgrading the quality of machines, the human factor is also taken care of. In particular, appreciate the role and absolutely trust the group of veteran employees who have long-term management knowledge and working experience. Mr. Lee Kun Hee and the senior leadership team always meet, exchange ideas and care about the vision of these people. “Most importantly, we want to emphasize the change based on the foundation of current experts and managers,” said Eric Kim, the group's global chief marketing officer.
Emphasize the role of marketing
Promoting the role of marketing is one of Samsung's development strategies. Everyone from the leadership to the employees is propagated and aware of the product brand. Samsung built 55 subsidiaries to promote its worldwide marketing strategy, and Samsung products are advertised with more than 20 different slogans. The messages are consistent from the logo, the packaging and the way the brand is presented. Samsung has spent about $ 400 million on this global advertising campaign, and also signed large sponsorship contracts, helping the Samsung brand be recognized everywhere.
Committed to creating quality products
The new management policy is considered a bible of Samsung, always reminding employees to never be self-satisfied and always aspire to focus on product quality to conquer the international market. When he discovered the fault in the phone, Mr. Lee-Kun-Hee asked his subordinates to destroy all 150,000 SH-700 machines right in front of more than 2,000 company employees. That further affirms Samsung's statement "We will devote our human resources and technology to create superior products and services, in order to contribute to a better global society".
Replies to This Discussion