What do Gen Z candidates expect from employers?

Generation Z are young people born from 1996 onwards, also known as Centennial. This is the first generation to have the opportunity to be exposed to technology at an early age and they also have higher career ambitions than the previous generation X or Y.

In addition, this is also an "unprecedented" human resource in the history of the recruitment industry, a generation of "full Internet". So what are the wishes and requirements of Generation Z for today's employers, let's find out through the following article.

1. Create positive impacts on society

Generation Z is often willing to stand up for social issues they believe in. They want to make a difference to the community and society. A 2017 study from Bridgeworks asked Generation Z how they define success. While previous generations would have advocated autonomy and stability, Gen Z values the ability to make a positive impact on society.

Therefore, businesses need to regularly share images of social activities on media. This way, Gen Z will see a recruitment brand that is dedicated and delivers value to social issues. More importantly, make sure your brand represents the value you bring to your customers. A focus on customer service and a balanced work culture will help foster “brand love” among Gen Z.

What do Gen Z candidates expect from employers?

2. Strong Online Presence

One study found that more than 54% of Generation Z would not complete a job application if the job application process was outdated. Generation Z is looking for a positive work environment that offers creativity, personal growth and social connection. So social media is a great tool to attract potential candidates.

2.1. Upgrading your business website

This is where your website comes into play. With a predicted 95% of Generation Z owning a smartphone, your website should be mobile-friendly, eye-catching, and intuitive to use. Furthermore, make sure that your website carries a clear, brand-appropriate message. And provide an easy, fast and up-to-date registration process.

2.2. Leverage social media channels

According to a survey by Forbes, 90% of Gen Z candidates want to work in a business that connects colleagues with each other. So more and more companies use social networking sites Facebook, LinkedIn, TikTok. In order to propagate the company's cultural image closer to Gen Z candidates. At the same time, provide useful information about the market, relevant knowledge and skills, and build a community of people who share it. value division.

Besides, Gen Z likes to engage and create a dialogue to find solutions to hot issues. They are open to constant content development, participating in debates and voicing their opinions on a daily basis. Make sure you speak their language. You can use employee testimonials and suggestions and spark discussion. Instead of promoting melodramatically with generic recruitment information and slogans.

And don't forget to join the conversation to show that your company offers employees the opportunity to innovate, create, connect, and grow meaningfully.

2.3. Exploiting websites and job platforms

One of the popular ways Gen Z looks for work is through websites and online job boards. Essentially, these sites allow businesses to post jobs, and receive online resumes from candidates everywhere.