What is Job Posting?
Job Posting means posting a job advertisement, this is the daily job of HR when there is a new recruitment round for the company. Although it is a familiar job, how to post an effective job advertisement is not simple.
While Job Description only includes information about requirements and tasks related to the job in a boring way, Job Posting is more about marketing and advertising elements. It also means that businesses need to pay a certain budget to recruit effectively.
What role does Job Posting play for company?
Understanding what Job Posting is, you will know that this activity plays an important role in determining the effectiveness of the recruitment process in the company. If Job Posting is effective, companies get the following benefits:
Help to approach and attract many talented candidates for the company
- Provide important information about vacancies to candidates
- Save time and cost of recruitment for companies
- Preliminary screening of candidates who do not meet the recruitment criteria
- At the same time, Job Posting also shows the professionalism of the business
Job Posting also acts as a bridge between companies and candidates. Through the job posting, many candidates know about the vacancies of the company. This is also an opportunity to promote the image and increase brand awareness for the company.
The secret to Job Posting success
After understanding what Job Posting is, HR and companies need to know 3 secrets to effective job posting:
Write catchy headlines
Candidates will see the title of the job posting first. Therefore, an attractive title will stimulate them to dig deeper into the content. Moreover, even if they do not intend to find a job, but when they see an attractive title, candidates can still see what is the job posting?
Explain the benefits of the job
Next, you need to make the candidate interested and send your application. Show them the benefits of being a full-time employee. Should state the company's special welfare policies to the market and put them at the top of the job posting.
Some information that makes candidates feel interested in the business are: no overtime, can work remotely, have practical activities to experience, etc. Remember: do not emphasize the requirements. rigid but should pay attention to mental and emotional factors. It should be understood that the ultimate goal of recruitment activities is the human element, so emotional value will greatly affect the candidate's decision.
Use appropriate style
Seriousness and professionalism always make candidates feel more confident in the business. However, sometimes it is also necessary to rely on the candidate's audience and the nature of the job to use the appropriate style. This makes it easier for HR to connect with candidates. Choose vivid words to create a friendly feeling for Job Posting. For high-level vacancies that need professionalism, it is recommended not to use a humorous and witty style, but to use simple and professional language, showing the importance of the job position.
In addition, in Job Posting, employers should mention necessary information such as: information about the companies, information about vacancies, salary and bonus, benefits candidates can receive when being recruited, specific requirements for the job. At the same time, in order for candidates to easily find job vacancies, companies can include keywords related to industries and vacancies.
In addition to composing Job Posting with profound and complete content, if you want to attract many potential candidates for your company, employers need to know how to choose a job posting channel. Some reputable platforms chosen by many businesses today are. With more than 5,500,000 resumes of job seekers and more than 3,000,000 visits per month. This is not only a reputable recruitment website, helping companies to reach many candidates from across industries and fields, but also an effective channel to promote the image, culture and brand for companies.
With the information shared above, hopefully, it can help businesses understand what Job Posting is? At the same time, knowing how to build impressive and effective Job Posting helps companies quickly build a good recruitment brand. It is also a platform to attract more and more candidates to join your company.
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