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What is data literacy and why should you invest on it
AUGUST 25, 2023
It’s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of data literacy?
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The definitive guide to strategic content marketing
AUGUST 24, 2023
In this article we cover a lot of subjects related to the strategic content marketing concept. Read it to learn more about this topic.
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What is a customer journey map and how can you create one?
AUGUST 24, 2023
If you seek better and more consistent results for your company, you have asked yourself what is the customer journey map and how to create one, haven’t you? In this article, we will explore not only...
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Case Study Format in 2023: 6 Key Elements for Better Results
AUGUST 24, 2023
A case study is a way of showing how your business’ solutions can help customers solve their problems. Besides that, it will tell an inspiring story about a successful instance and will make it...
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Sales enablement manager: what it does and what are the skills involved
AUGUST 24, 2023
In this article we show you what are the skills needed to be a good sales enablement manager and what is the importance of this role to the company.
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What is enterprise content strategy and how to put it into practice
AUGUST 23, 2023
An enterprise content strategy brings numerous benefits to any organization that decides to use it, including the reduction of ad blockers’ impact on B2B marketing campaigns.
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The customer knows best: how to leverage Customer Success numbers for a great marketing
AUGUST 23, 2023
Customer Success is a theme of great importance for most companies interested in having better results in their relationships with their clients.
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How to create a Digital Marketing plan in 5 steps
AUGUST 23, 2023
Digital Marketing is important to consolidate your image on the Internet and attract new leads and consumers. If you want to do so, it is necessary to act strategically.
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What is B2B Content Marketing ROI, and How Do You Calculate It?
AUGUST 23, 2023
How much revenue is content marketing adding to your company’s results? According to HubSpot trends — Not Another State of Marketing Report —only 35% of marketers said it is extremely important to...
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How To Avoid Performance Anxiety At Work?
AUGUST 22, 2023
Do you often feel overwhelmed and anxious at work? Do you find yourself avoiding tasks and feeling anxious about upcoming projects? If so, you’re not alone! Performance anxiety is a common issue in...
