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Money, Get Back! How to Stop Wasting Money with ABM Strategies
SEPTEMBER 18, 2023
Account-Based Marketing (ABM) made its debut in the early 2000s. It was a marketing tactic designed to engage and convert high-value prospects into a customer.
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What is Growth Hacking: Thinking Outside the Box to Speed Up Your Company
SEPTEMBER 15, 2023
Growth Hacking is a term coined by Sean Ellis. According to him, the most correct definition is: experiment-oriented marketing. The goal is to find opportunities aiming at fast results for the...
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Stick With ROI, But Change Your Approach To It
SEPTEMBER 15, 2023
ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off.
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Brand compliance: what it is, advantages and 4 strategies to apply
SEPTEMBER 15, 2023
Brand compliance means establishing alignment and consistency for your brand so that all strategies convey a single message. As in the definition of compliance itself, it is necessary to adapt to...
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How to Calculate Your Customer Acquisition Cost
SEPTEMBER 15, 2023
In Digital Marketing, there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial.
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What a Brand Advocate Is and Why Your Company Needs One
SEPTEMBER 14, 2023
Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers.
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What Are Dofollow And Nofollow Links?
SEPTEMBER 14, 2023
Content Marketing is one strategy that helps bring these results. However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links...
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What Brand Journalism is And How Companies Are Using This Strategy
SEPTEMBER 13, 2023
Content Marketing has helped companies understand how to plan their communication, produce at a large scale, and distribute pieces everywhere.
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What Is Value Selling And Why Is It So Important
SEPTEMBER 13, 2023
This type of customer has difficulties understanding how the product on offer can solve their problems, which creates obstacles in negotiations.
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TCO vs. ROI: Which One You Should Use? Rock Content Writer Content writer Dec 7, 20 | 5 min rea
SEPTEMBER 13, 2023
The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs.
