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White Hat: what is it and how to use this strategy?
SEPTEMBER 07, 2023
When discussing Digital Marketing, the conversation will undoubtedly mention the acronym SEO eventually. At its core, SEO is simply the best method to optimize a site for search engines such as...
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What is Black Hat and how can this strategy harm your site?
SEPTEMBER 07, 2023
Some techniques can even help you achieve these goals, but they may not be the most appropriate for reasons such as a lack of ethics, poor long-term performance, and quality.
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4 tips to lead a world-class remote marketing team
SEPTEMBER 05, 2023
The remote working scenario has changed leadership dynamics. Business leaders now find themselves working with distributed or dispersed teams operating from multiple locations. This transition from...
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How Python can automate your SEO strategy
SEPTEMBER 05, 2023
Python is already one of the most important languages in the world of programming. However, lately, we have seen that technology is invading other areas as well.
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What Is Conversion Rate And How to Calculate It
SEPTEMBER 05, 2023
The most important thing is not necessarily your strategy’s primary goal, but how close you are to achieving it. The best way to measure this is by tracking the conversion rate.
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Customer Satisfaction: How to Do It Right and Increase Revenue
SEPTEMBER 05, 2023
What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more...
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What is CTR and how to increase your keyword’s Click-Through Rate
AUGUST 31, 2023
It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success.
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5 hacks to increase the visitor’s time on page and boost your conversions
AUGUST 31, 2023
For this to happen, however, it is essential to ensure that the user finds something relevant when accessing your site. But how to find out if the experience is positive or not?
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Where Creativity, Data and Performance Meet
AUGUST 31, 2023
Brand size and creativity are, in fact, two of the most important contributors to marketing effectiveness, according to several studies, including the one that saw thousands of entries to the 2020...
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7 benefits of talent outsourcing for your marketing campaigns
AUGUST 31, 2023
The benefits of talent outsourcing are in several fields: financial, production, and, mainly, the quality of the work. In Marketing, it is essential to have freelancers to produce content, which...
