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Brand persona: differentiate your business with this strategy
AUGUST 30, 2023
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience.
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How to create B2B and B2C Personas and Map Content to the Buyer Journey
AUGUST 30, 2023
Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.
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How to get stakeholder approval in projects
AUGUST 28, 2023
Let’s say you got your projects done, but you’re concerned about how to get stakeholder approval. If this process is usually hard for your business, don’t worry! There are several solutions you can...
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Creative thinking skills: definition and examples
AUGUST 28, 2023
When was the last time you came up with something truly new and original? Exercising your creative thinking skills is a critical part of life, no matter the field you work in.
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How to build a data culture in your company?
AUGUST 28, 2023
Knowing how to build a data culture is the cornerstone of an effective data-oriented strategy. This means making sure that analytics are part of your everyday life and that they influence your...
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5 steps to define the scope of a project
AUGUST 28, 2023
Are lost tasks, unfocused meetings, and lack of tracking part of your everyday life? Your results can suffer if your work is not appropriately prioritized and organized. In any case, the first order...
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Data storytelling: what it is and how to use
AUGUST 25, 2023
Data storytelling is a technique that transforms available data into a story. It combines data visualization formats (such as graphs, charts, animated maps, and so on) with narrative elements. The...
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What is data literacy and why should you invest on it
AUGUST 25, 2023
It’s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of data literacy?
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The definitive guide to strategic content marketing
AUGUST 24, 2023
In this article we cover a lot of subjects related to the strategic content marketing concept. Read it to learn more about this topic.
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What is a customer journey map and how can you create one?
AUGUST 24, 2023
If you seek better and more consistent results for your company, you have asked yourself what is the customer journey map and how to create one, haven’t you? In this article, we will explore not only...
