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Brandkey – “The universal key” to position the brand of the company
OCTOBER 17, 2022
Brandkey is a fairly common model in brand positioning, it describes the attributes and components of the positioning, from which to manage the brand's positioning. Each brand has a different...
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What is ASK? How to apply the ASK model in human resource management
OCTOBER 14, 2022
The ASK model is the most commonly applied competency model in human resource management for enterprises. It is often applied to both the main human resource objects, recruitment candidates and...
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What is Scrum Model? Roles, key principles of the Scrum model
OCTOBER 11, 2022
Currently, in the software development model, you must have heard of models such as: agile, kanban, waterfall... In which, the Scrum model is an effective method applied by many cmpanies in the field...
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What is Kaizen? 6 Steps to apply Kaizen method in an effective company
OCTOBER 10, 2022
You may be familiar with the term Kaizen – Continuous Improvement, but are unsure of its benefits and processes. Is Kaizen a Workplace Process? If you are interested in improving efficiency,...
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What is Smart Model? How to apply SMART goals effectively in your company
OCTOBER 06, 2022
The SMART model is currently a method used by many companies to set goals for individuals and departments to achieve the best results. It applies not only in company but also in many other areas in...
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Core values of your company and 5 steps to defining core values for your organization
OCTOBER 03, 2022
Core values are considered as the "foundation" of an enterprise. From these factors, the organization can build a code of conduct as well as corporate culture. Usually, a set of core values will...
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What is Call to Action? Summary of how to write CTA to help 3 times the conversion rate
SEPTEMBER 30, 2022
Have you ever wondered how the promotional information, product introduction convinces shoppers? In the midst of today's competitive times, every company needs to constantly innovate and create...
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What is Employee Engagement? Solutions to help improve Employee engagement in the company
SEPTEMBER 27, 2022
Employee engagement is no longer a strange term for HR and managers. However, not everyone understands correctly and enough about the meaning of this term.
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4C in Marketing – Solution to the 4.0 marketing problem
SEPTEMBER 26, 2022
Along with the trend of shifting to 4.0 of the market, the term 4C in Marketing was born with a customer-centric marketing philosophy that has helped companies narrow the gap with customers. So what...
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What is micromanagement? Should or should not apply micromanagement in the enterprise?
SEPTEMBER 23, 2022
Micromanagement is a controversial concept in business management today because most office workers think that this is a management method that has a negative impact on the business. So what is the...
