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Customer Segmentation: Personalizing Customer Experiences at Scale
AUGUST 02, 2024
Customer segmentation is one of the factors that businesses need to pay attention to in order to optimize business efficiency. By determining the correct customer segment, businesses can convey the...
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9 simple yet effective ways to reach potential customers
AUGUST 02, 2024
To attract a large number of potential customers, many businesses have invested in expensive advertising campaigns or hired professional sales staff.
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What is Cross-selling? Real-life examples and simple application
AUGUST 02, 2024
Cross-selling is a widely used sales technique to increase sales. According to Forbes research, up to 59% of customers are willing to pay more to use Cross-selling services.
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What is Pricing Strategy? 7 Steps to Building the Right Pricing Strategy
AUGUST 01, 2024
In business, determining the right price for a product or service is a key factor in achieving sustainable success. Pricing strategies affect revenue, deeply impacting customers' perceptions of...
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Low Closing Rate: Reasons and How to Improve Effectively
AUGUST 01, 2024
High closing rate helps businesses increase revenue, improve customer confidence and enhance their position in the market.
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Product Management Process in 8 Steps
AUGUST 01, 2024
In today's competitive business environment, businesses need to define an effective product management process to ensure that products meet market demand, achieve business goals and bring profits...
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What is Management by Objectives? Management Process by MBO
JULY 31, 2024
Management by objectives (MBO) is a rather complex form of management, but if used correctly, it will bring good results in business management.
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Performance Management: Effective Solutions for Businesses
JULY 31, 2024
Performance management plays a key role in ensuring the success and sustainable development of an organization. Optimizing performance helps businesses achieve short-term as well as long-term goals.
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What is IFRS? Information you need to know about IFRS in accounting
JULY 31, 2024
“ What is IFRS ?” This question is often asked in today’s globalized business environment, where accounting and financial reporting standards play a vital role in ensuring transparency,...
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Continuous Improvement In The Workplace Explained
JULY 30, 2024
Today, many companies see value in “becoming agile.” They want to remove bureaucracy and make better business decisions faster.
